Monthly Archives: July 2012

The Americanisation of the world


The United States economy, television, music, movies and just about everything else is an ever-present force in the world around us. You only have to turn on your television or go down the street to notice the impacts American media has had on our country. We are being constantly bombarded with American music and T.V, we eat at their food chains,  buy their brands and products and have even taken on a more american way of speaking.


This Americanisation of the world is seen by many as a dangerous downfall in to some serious degradation of cultures. People are worried, and rightly so, that countries are losing some of their national culture and a global culture, which is of the western influence, is overtaking.


However, as a country that was founded on the beliefs and ways of a different country, who are we to

judge? “Australian culture has always been  influenced by imported cultural products, and indeed has been largely built on selective adoption of overseas cultural practices “(pg50). So how is this any different?




A.Guild,The Americanisation of Australian Culture, Discussing the cultural influence of the USA upon our nation’s way of life,

J.Pickering, pg 51, Globalisation: A Threat to Australian Culture?,


The 21st century has brought with it many new gadgets and technologies that have revolutionised the way humans are communicating.  People from opposite sides of the world are now able to interact with ease.

However, how is this effecting the social interactions that occur in our day to day lives. Since the creation of new media and gadgets people are less frequently making eye contact or engaging in face to face conversations. “I’ve started to notice more and more the number of times you walk down the street and all you see are people, head down, smartphone in hand”.  No longer do people jump on public transport and start up a conversation with the person next to them.

Click Here -> Smart Phones Effect on Society

In fact, even when at home many people are sitting with the eyes directed at their television, computer or phone screens rather then communicating with the family members that are at home. we even hear stories of people who live the majority of their lives online. opting to live this way, creating their own online persona, rather than communicate with people in the ‘real world’ as it is much harder.

 Surely this depletion of social interaction      will effect the human race in the long run. It is bound to influence and change how people grow, mature and learn how to form relationships with other people.

Of course these new gadgets and technologies are providing us with countless benefits and opportunities to reach out to those across the globe. but they are undoubtedly taking away from the formation of natural relationships and negatively effect our interactions with other members of society. “It’s important to note that, effectively, every major idea in technology that has changed the course of our civilisation. (Ferran)”


Are Smartphones Killing Conversation?

B. Ferran, How much impact could smartphones have on society?, Telephone Communications,

2012, 6 Ways Against Cell Phone Addiction,

Defined by many but agreed upon by few, globalisation seems to be one of those theories that we just can’t put our fingers on. With every definition changing depending on the context of the discussion, and theorist from sociological, political and economic backgrounds arguing its different causes and effects, how are we supposed to fully wrap our heads around it?

Economically speaking Gray defined globalisation as a “Similarity of economic conditions and policies across national boundaries” (1993). However on the other end of the spectrum sociological definitions shift the focus to the decreasing of borders and in turn local cultures.

Author Malcolm Waters of the book Globalisation defines it as “a social process in which the constraints of geography and cultural arrangements recede and in which people are increasingly aware that they are receding” (1995). Definitions such as leads to many people blaming globalisation for the homogenisation of the world.

I have resigned to the fact the globalisation may never have a one definition that can encompass all of its processes. Rather it will always be a discussion that could go a number of different ways about a number of its different contexts. Cultural globalisation, political globalisation, economical globalisation, the effects are endless and constantly changing. What the discussion of globalisation does is give us an opportunity to to better understand all of the social and political changes that are taking place in our world.


M. Waters, 1995, Globalisation, Routledge Publishing, New York, 2nd edition

Gray, H.P, 1993, Development and International Cooperation, Globalization versus Nationhood

Nederveen Pieterse, J, 2004, Globalization: consensus and controversies, Globalization and culture: global mélange, Rowan & Littlefield, Lanham

Hey Everyone,

I am a second year Media and Communications student at Deakin Uni. I have created this blog as a part of my assessment for the Globalisation and the Media subject that i am  currently studying.  Each week i will post a blog detailing the topics that we are discussing in class at that time. All of which will go towards my mark for this subject.