I find the act of ‘making culture’ a particularly hard thing to discuss as i see it as an almost entirely unconscious an unintended consequence of what are seemingly impromptu actions. The only example that comes to mind is my passion for music and cinema. I would be lying if i said i didn’t enjoy Australian music and made a concerted effort to go and see good Australian films.
However, I don’t believe the fact that i play Triple j exclusively in the car is due to myself consciously trying to support or promote Australian music or culture. In fact I just enjoy the songs that are played. I do go and see many Australian films but that doesn’t mean that i would go and see them if i thought they may be bad just to be patriotic. I usually just do what Margaret and David tell me too.
Unfortunately, I’d feel false if i said i actively ‘made (or intended to make) culture.’ I believe culture is what happens when people go about there daily business and act however is most comfortable to them. Therefore it consequently stems from the norms and habits of the majority of people in that society. Well, at least thats my view, or perhaps I’m just pathetically naive and don’t even notice the effects of my own actions……that could be it.
If the Melbourne Cup is seen as the race that stops the nation then I think it would be fair to say that the Olympics Games is the event that stops the world. We would be kidding ourselves to try and deny the power of the Olympic Games and the unparalleled reach it has to countries all over the world.
It would be hard to deny that during the Olympic Games, nations and their people are brought together in a way that may rival even times of international crisis. People travel, interact and learn about different people and cultures more than in any other sporting event in history.
However on the other hand, like any competitive sport, it has the ability to promote segregation and extreme patriotism that may in fact have more negative effects than one would think.
“Participation in the olympic games binds increasing numbers of nations to a status hierarchy” (Thossaloniki).
Regardless of both these factors the olympics an grab the attention of any man or woman, interested in sports or not. Some people may be opposed to its glorification of competitiveness and in some cases arrogance. Or all for its showcasing of a nations talents. One thing is for sure and thats is its ability to polarise the globe like no other event in history. It is one of, if not, the most globalising force i have yet to come across.
Thossaloniki, 2004, pre olympic congress – http://www.vanbottenburg.nl/downloads/154.%20Van%20Bottenburg%20&%20Wilterdink%20-%20Globalization%20inequality%20and%20Olympic%20sports%20success.pdf
http://www.gorrellart.com/ – Olympics immobilienblasen.blogspot.com
I would be lying if i said i didn’t enjoy the freedom and ability i have today to easily browse the Media in all of its forms in order to keep myself up to date and ‘in the know.’ However as a media and communication student who often studies the effects of the media and the behind the scenes power of it conglomerates i feel adequately aware.
At the moment, most of the worlds media is being run by very few large media conglomerates. With this Monopolistic control we face a limit in the diversity of interests and information that is available to us. A person can read 5 different magazines,10 different T.V channels and multiple radio shows and not realise that they all come under the one Media organisation. Companies such as Time Warner and Disney have international relations with subsidiaries in countries all over the world engaging in every form of media imaginable.
Ted Turner, former Vice Chairman of AOL Time Warner, “The media is too concentrated, too few people own too much. There’s really only five companies that control 90% of what we read, see and hear. It’s not healthy.”
Unfortunately there is not much we can do about this Media control, perhaps sign a petition here and there or write a few benign strongly worded letters. What i believe we can do is just make sure we stay switched on and aware when we consume Media. We must constantly challenge the reality that is presented to us and understand that in most cases the media have an agenda. Perhaps try to venture a bit further for our sources of information and avoid most of the larger conglomerate outlets.
O.Evan, “The Media Monopoly“, http://www.teenink.com/opinion/all/article/9982/The-Media-Monopoly/