I would be lying if i said i didn’t enjoy the freedom and ability i have today to easily browse the Media in all of its forms in order to keep myself up to date and ‘in the know.’ However as a media and communication student who often studies the effects of the media and the behind the scenes power of it conglomerates i feel adequately aware.
At the moment, most of the worlds media is being run by very few large media conglomerates. With this Monopolistic control we face a limit in the diversity of interests and information that is available to us. A person can read 5 different magazines,10 different T.V channels and multiple radio shows and not realise that they all come under the one Media organisation. Companies such as Time Warner and Disney have international relations with subsidiaries in countries all over the world engaging in every form of media imaginable.
Ted Turner, former Vice Chairman of AOL Time Warner, “The media is too concentrated, too few people own too much. There’s really only five companies that control 90% of what we read, see and hear. It’s not healthy.”
Unfortunately there is not much we can do about this Media control, perhaps sign a petition here and there or write a few benign strongly worded letters. What i believe we can do is just make sure we stay switched on and aware when we consume Media. We must constantly challenge the reality that is presented to us and understand that in most cases the media have an agenda. Perhaps try to venture a bit further for our sources of information and avoid most of the larger conglomerate outlets.
O.Evan, “The Media Monopoly“, http://www.teenink.com/opinion/all/article/9982/The-Media-Monopoly/